Mequoda Pro: Digital publishing training for publishing professionals

Take the first easy step to learning these proven strategies right now

Dear Colleague,

The Mequoda Method is a powerful and complex system. Many people who’ve attended the Digital Publishing and Marketing Intensive to learn it report that it feels like trying to take a sip of water from a fire hose.

Of course, once they understand it, the publishers who execute it usually go on to become millionaires.

We want you to understand it fully and join those millionaire publishers – so we’ve created Mequoda Pro, a brand-new online training program designed to help you better understand the system and successfully execute the Mequoda Method within your organization.

Mequoda Pro is 14-module video training program that features our expert instructors outlining the Mequoda Method, from the ABCs of digital publishing to effective keyword research to creating a business plan that can help you raise capital you need, either from outside investors or from your corporate management.

It’s concise, convenient and cost-effective. Mequoda Pro is perfect for …

• Those considering attending our Digital Publishing & Marketing Intensive
• Anyone who wants to sample Mequoda’s expertise, to get a deeper sense of what the Mequoda Method is all about before committing to attending the Intensive
• Past attendees of the Intensive who want a refresher on the Mequoda Method
• Anyone who needs to review specific topics or concepts from the Intensive
• New employees at companies using the Mequoda Method who need an introduction to the concepts

Mequoda Pro is available online any time you need it. It’s updated every year, so you can catch up on the latest trends and strategies we’ve developed.

Understand our 14 secrets to publishing success

The Mequoda Method is based on our 14 digital publishing secrets to success. And that’s what we deliver in Mequoda Pro, in just three hours.

• Secret #1: 3 surprising keys to making millions in multiplatform publishing
• Secret #2: 1 simple way to diagnose the health of your website
• Secret #3: 5 proven business models that leverage all platforms for maximum profit
• Secret #4: 4 profitable ad strategies – and 1 blockbuster
• Secret #5: 7 steps to bring thousands of qualified leads to your website organically
• Secret #6: 9 proven templates to choose from for your publishing website
• Secret #7: The 5 sources that will drive all your website traffic
• Secret #8: 8 steps for turning 1 article into a social media bonanza
• Secret #9: 5 steps for giving away your content to make millions
• Secret #10: 4 decisions you must make correctly to succeed in the digital age
• Secret #11: 12 metrics out of hundreds that determine your website’s profitability
• Secret #12: 4 numbers that show where your opportunities lie
• Secret #13: 1 financial model and 3 key metrics you control to ensure success
• Secret #14: A proven business plan and the 7 elements that define it

Imagine how understanding these secrets could enhance your publishing business: You could drive ever more traffic to your website, build a loyal audience of email subscribers to support your advertisers and sponsors and to sell subscriptions and other premium products in multitudes, and generate revenues far beyond your current expectations.

If that sounds appealing, keep reading to find out exactly what Mequoda Pro delivers, and how it will impact your publishing business. The program follows a proven sequence so you can learn the secrets in logical order and understand how each secret builds on and works with the others. Mequoda Pro is delivered in 14 separate modules to enable you to refer back to important concepts easily.

You can also revisit and focus on the modules you and your team need most, any time you want. That’s the advantage of being a Mequoda Pro subscriber!

The ABCs of Digital Publishing: The 3 Secret Ingredients to Growing Online Profits (15:08)

3 surprising keys to making millions in multiplatform publishing

This is your introduction to the Mequoda Method – the secret weapons that some publishers have and other online players – even the most legendary names – haven’t yet discovered. Once you’ve learned how to properly manage the ABCs (audience, brand and content) you may completely rethink your publishing operation! This module delivers the elements you should be leveraging to maximize your profits.

Leveraging Media Trends: Monetizing the Future (25:01)

1 simple way to diagnose the health of your website

Learn how to measure digital success with a little thing we call the Online Media Index, a number that will reveal the health of your entire online publishing operation. We’ll show you how even the biggest players are failing in this measurement and how niche publishers can learn from others’ successes and mistakes – and you’ll begin to see your own profitable path forward.

Selling Digital Content: Profit from Magazines, Books, Videos & other Premium Products (16:22)

5 proven business models that leverage all platforms for maximum profit

Surprise – you have products lurking in your content that you haven’t discovered yet. From these new products to new marketing channels to the right website infrastructure, you’ll find out exactly what drives revenues for a variety of business models from The Motley Fool to HR Daily Advisor and Knitting Daily, and begin to see how you can translate these strategies to make millions of your own.

Selling Digital Advertising: 5 Strategies Publishers Are Using to Make Millions Online (10:50)

4 profitable ad strategies – and 1 blockbuster

Digital advertising is still a new game, and some players have learned how to win. We’ll show you how to maximize revenues no matter what your products are, and how to make the most money with the least risk. Get specific strategies, from IMDb.com to Forbes to Media Bistro, that have proved especially profitable for different business models – and some of them will be perfect for you.

SEO Keyword Research: Step by Step (10:22)

7 steps to bring thousands of qualified leads to your website organically

Without an audience, your subscription website is essentially invisible. That’s why effective keyword research is the fundamental skill every digital marketer and publisher must master in order to truly understand and capitalize on the search behaviors of their audience. Learn the elusive tricks of the Google Keyword Planner, and discover how to truly serve and build your audience, become a leader in your niche and generate more conversions through effective keyword research.

Building Media Websites: Portals, Magazines & Stores (23:53)

9 proven templates to choose from for your publishing website

To grow and profit online, a multiplatform publisher must have a website that drives traffic, builds relationships, and sells subscription and information products. Learn how to develop an efficient website strategy – one that enables you to build a better website in less time, and for less money. Take a look at our proven website strategy and take away steps for radically improving website usability and reducing time to market.

Attracting Website Visitors: 5 Ways to Build your Online Audience & Email Circulation (11:38)

The 5 sources that will drive all your website traffic

Learn a variety of strategies for driving traffic and leveraging your website’s architecture to capture email addresses and build relationships – the keys to selling products to your audience in multitudes. From Google search to email to social media to legacy print products, even live events, we deliver proven methods for generating a devoted audience of customers efficiently and cost-effectively.

Social Media Marketing: Using Content to Drive Website Traffic, Sales & Profits (8:29)

8 steps for turning 1 article into a social media bonanza

Blogging and social media are at the heart of online marketing, but few publishers approach them with any kind of organized plan. Worse, you may think you have to keep reinventing the wheel in order to execute a content marketing strategy. But in this module, you’ll discover how a social media campaign that repurposes long-form magazine articles into short-form blog and social media posts can build a massive audience and generate new sales.

Integrated Campaign Management: Master the New Marketing Channels for Big Profits (7:52)

5 steps for giving away your content to make millions

Do you want your business to make millions online? Then start by giving content away. Enjoy a real-world case study in which a small niche publisher used the Mequoda SEO Campaign Method to make millions of dollars from a single piece of free content, and get a campaign blueprint you can use to sell premium product in multitudes – starting immediately!

Digital Magazine Marketing: Creating Awesome Digital Magazine Marketing Campaigns (13:18)

4 decisions you must make correctly to succeed in the digital age

Digital magazines are the future of the industry, but no one is quite sure how to create and marketing them. We’re at the forefront of this revolution, and we’ll teach you how to craft digital subscription offers, price your products, deploy killer copywriting and leverage all of those things across multiple platforms, so you can master this new, uncharted publishing platform.

Understanding Google Analytics: Measuring What Matters (9:20)

2 metrics out of hundreds that determine your website’s profitability

Believe it or not, many publishers monitor all the wrong metrics, and of course, there’s a bewildering number of them in Google Analytics. Find out how to use Google Analytics as a way to monitor the performance and success of your web and email activity, ecommerce systems, and SEO and link-building efforts, allowing you to maximize return from every business decision you make.

Conducting a Multi-Platform Audit: The Ultimate Publishing Scorecard (6:53)

4 numbers that show where your opportunities lie

This module delivers a quantifiable methodology, or scorecard, for auditing your current market position. By analyzing scorecard data, you’ll see how changing one metric in your operation can mean millions in new revenues, and how to identify high- and underperforming areas. In the end, you’ll be ready to use this ultimate audience reporting tool to make bulletproof resource allocation decisions.

Modeling the Future: Using Key Metrics to Create a Simple 5-Year Financial Forecast (4:11)

1 financial model and 3 key metrics you control to ensure success

You don’t need a crystal ball. In this module, you’ll get a simple, comprehensive way to predict the future of your digital publishing business with confidence. We’ll walk you through Mequoda’s proven model, and you’ll take away a master spreadsheet, including revenues, expenses and profits, which you can use to build a complete and profitable digital publishing business.

Business Plan Development: Making the Case for your Digital Marketing System (12:32)

A proven business plan and the 7 elements that define it

Find out how to map out your new empire so that everyone’s on board, discover which data is most important in your business planning, and find the funding to make it all happen. This module delivers a time-tested business plan that you can use to rally the troops, gain executive support, and when necessary, raise capital for your digital publishing business.

Remember, Mequoda Pro is no substitute for our two and a half day Intensive workshop. I don’t want to mislead you. We created Pro to allow newcomers to get a taste of the entire Mequoda Method, to serve as a companion to the Intensive to help Intensive attendees revisit and refresh the concepts we teach, and to give team members and senior management a brief overview of the concepts.

Mequoda Pro is the most cost-efficient, convenient tool you can get to learn the strategies, techniques and secrets that have generated millions in revenues for dozens of publishers before you. And It is yours to use – and profit from – for a full year.

Remember, this is the method that publishers have been using for years to generate millions in revenue. It’s the method that you could be using right now, if you know how to do it. I want to see you succeed, and to join the list of Mequoda Method publishers who are changing the way the industry does business and seeing big revenue growth.

Executing the Mequoda Method correctly has helped all these publishers, to name just a few:

• Black Belt Magazine
• Business and Legal Resources
• Mother Earth News
• Investing Daily
• Program on Negotiation at Harvard Law School
• Farm Progress
• Taunton Press
• The Motley Fool
• The American Ceramic Society
• Men’s Health
• Vida y Salud
• Mr. Food
• Biblical Archaeology Society

Of course you want to join these publishers. Why wouldn’t you spend three hours reviewing the method they use?

I encourage you to take the first step today – if you’re new to the Mequoda Method – or to refresh your understanding of it, if you’ve attend a Mequoda Intensive in the past. Share Mequoda Pro with your team. View it as many times as you need, in the comfort of your office.

A one-year subscription costs less than a single registration for one publishing conference, where you have to cherry pick sessions from a confusing agenda, sit at the back of a ballroom and try to figure out how to execute the latest publishing craze on your own.

The Mequoda Method works better than any other system in digital publishing today, and you can get started with it right now. Don’t wait … the competition is already tough and getting tougher. You need to establish digital dominance in your niche yesterday.

I wish you the best going forward, and I hope you’ll let me know how the Mequoda Method has helped you.

Best regards,

Don Nicholas
CEO & Lead Instructor
Mequoda Group

PS: I can’t make it any easier for you to start studying the Mequoda Method than with Mequoda Pro. And nothing is more cost-effective or convenient than this video introduction, which you can study over and over, all for one low price. Subscribe today!

PSS: Tame the fire hose. Mequoda Pro is the perfect introduction and refresher course, edited specifically to help publishers quickly see their path to success. Don’t struggle alone – let Mequoda Pro make it easier for you!